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President Ruto named most influential African leader on Twitter
According to the 2022 Twiplomacy World Leader Power Ranking, President William Ruto climbed nine places in rankings to become Africa’s most influential leader on Twitter and 13th in the world.
Ruto, with over 5.6 million followers on Twitter, was also named the third most influential newly elected leader on Twitter by the agency, which has been tracking the growth of Digital Diplomacy since 2012.
Ruto was followed by Cyril Ramaphosa of South Africa and Yoweri Museveni of Uganda.
India Prime Minister Narendra Modi is the most influential world leader on Twitter, closely followed by US President Joe Biden and Turkey’s President Recep Tayyip Erdoan.
Former British prime minister Liz Truss is currently in first place among female world leaders.
As the UK’s third female prime minister and its shortest-serving leader, Truss assumed office in September 2022 amid a flurry of political scandals rocking the Conservative Party.
Sanna Marin, the premier of Finland, came second. At, Marin became the youngest elected sitting Prime Minister in 2019, catapulting her to international fame.
With 1.5 times the influence of UNICEF, which came in second among global organizations, the World Health Organization won the top spot. The WHO Twitter account has more followers than McDonald’s, Coca-Cola, and Walmart put together, and the pandemic’s increased influence appears to be expected to last until 2022.
UNESCO , UNHCR, and UN Women completed the top five.
According to the agency, the most powerful world leaders are those with large personalities who use Twitter as a direct channel of communication with their audiences and influencers.
“The ranking reveals that you can’t take the social out of social media – even for politicians,” the agency said in it’s report.
”That doesn’t, however, necessarily correlate with domestic popularity, with several high-ranking figures facing challenges to their leadership at home,” it added.
Using one of the most potent social media platforms available today, the top ranking individuals, according to Twiplomacy, must set the agenda and shape the conversations that dominate digital diplomacy.
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