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YouTube star Mungai Eve loses digital assets to ex-partner in break-up drama
Content creator Eve Mungai has been ousted from her own YouTube channels and Facebook account in a hostile takeover by her former partner, ‘Director Trevor’.
The couple, who were romantically linked for almost five years, have reportedly parted ways both personally and professionally.
Trevor rebranded Mungai Eve’s YouTube channels as ‘Kenya Online Media‘, effectively stripping her of her role in managing the platforms.
Other channels affected include the Mungai Eve Insta Fame YouTube channel, which has over 100,000 subscribers, and a Facebook page with 847,000 followers, which were previously jointly owned by the couple.
Mungai was the face of their YouTube channels. Her coverage of various topics, particularly in the entertainment space, attracted widespread attention and earned her a loyal following.
The content creator rose to prominence during the 2020 lockdown when she launched her YouTube channel and quickly gained traction with viral coverage of unheard voices, with notable contributions to the recognition of emerging artists of the ‘shembeteng‘ lingua fame such as ‘Madocho’, ‘Liyetin’ and ‘Stupid Boy’.
Director Trevor, on the other hand, has been credited as the driving force behind the brand’s success, serving as its director, producer, editor and photographer.
Prior to their split, Mungai’s YouTube channel was reportedly generating impressive earnings, with a monthly income of over Sh1.5 million, making her a millionaire at the age of 21.
Also read: How I make Sh700,000 from YouTube monthly
Mungai is currently on a solo holiday in Dubai.
What happens following a rebranding or name change on a YouTube page?
- Verification status may be removed, affecting the channel’s credibility and visibility.
- Viewership may decline if consistent content creation is not maintained, potentially leading to a loss of audience engagement.
- Subscribers may unsubscribe following the rebranding, particularly after the release of the first episode under the new name, such as “Kenya Online Media.”
- Mungai is currently engaged in influencer activities, exploring new avenues beyond their previous collaborations.
- Logos and branding elements were removed from content on Facebook, aligning with the rebranding efforts.
What are the disadvantages of having a verified YouTube channel?
When a channel is verified on YouTube, it signifies that it belongs to an official creator, artist, company, or public figure.
Verification helps differentiate these channels from others with similar names. It’s important to note that verified channels do not receive additional features on YouTube, nor do they signify awards, milestones, or endorsements from the platform.
Once a channel is verified, it will remain so unless the channel name is changed.
If the channel name is altered, the verification status will be removed, and reapplication will be necessary.
Also read: Eve Mungai loses YouTube verification in battle for digital assets in breakup split
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