SUSS Digital Africa founder Dennis Maina named among the top fourty under 40 Africa
The founder of the digital marketing agency, Suss Digital Africa, Dennis Maina, has been named among the Fourty under 40, 2024 under the Media (Digital and Social) category hosted at Radisson Blu, Upper Hill, Nairobi, Kenya. The event saw about 119 nominees from 26 countries, including Kenya, vie for recognition of their remarkable contributions to various sectors.
The Forty Under 40 Africa Awards, now in their third edition identifies, honors, and celebrates a cross-section of the continent’s most influential and accomplished young business leaders under the age of 40 from a wide range of industries who are committed to business growth, professional excellence, and community service and have risen the ranks of their industries at a relatively young age.
Speaking during the award ceremony, the founder of the Forty Under 40 Africa Awards, Richard Abbey, said they believe in the value of recognition and the drive for performance.He noted this to be the third edition of the continental award ceremony in Kenya after great success in Ghana over the last seven years.The rigorous selection process involves public nominations, data collection, and vetting by a competent jury, ensuring that only the most deserving candidates receive recognition.
Launched in 2021 amidst the COVID-19 pandemic, Suss Ads, a 360-degree marketing and communications agency rooted in technology and data, provides more than traditional advertising approaches. The Suss Ads programmatic was ignited by the commitment to revolutionize brand connections in the evolving landscape of information consumption.
The agency’s success can be attributed to the Suss Ads Programmatic Platform, a full-stack demand-side platform that is developed by the agency’s in-house team of developers. The platform prioritizes data in marketing, analyzing the Suss Ads data library to glean insights into consumer behavior and trends.
Maina saw a gap in the digital advertising landscape while working as a Digital Marketing Professional with some brands across Africa. Marketers have challenges as well as opportunities in the constantly evolving and dynamic world of digital marketing, and his objective was to leverage these.
Suss Ads has adopted Artificial intelligence (AI) that ensures real-time brand safety through robust algorithms and precise distribution based on demographics and interests for maximum effectiveness.
The platform serves over 100+ brands across 54+ markets across diverse sectors globally and has flighted 10,000+ campaigns, served 40+ billion impressions, and delivered 500+ million clicks.
Suss Ads has served some of the top brands including the Government of Kenya (Ecitizen), Kenya Revenue Authority (KRA), Kenya Commercial Bank (KCB), Bio foods, SportPesa, Betika, Nivea, Unilever, Mozilla, LG, and Huawei among others. Suss Ads’ innovative ad formats and precise targeting capabilities have set it apart in the competitive digital marketing landscape.
Maina expressed his gratitude and credited the agency’s success to the dedicated Suss Digital team, clients, and partners.
“In the ever-changing digital world, Suss Digital Africa is driven by innovation and creativity. We are thrilled to be recognized for our significant contributions. It means there is something are doing right. Being listed as one of Africa’s top 40 under 40 is a wonderful distinction. This honor demonstrates that the possibilities are limitless when passion meets creativity. As Suss Ads’ managing partner, I am committed to pushing boundaries and keeping the digital media sector innovative.”
The founder’s inclusion in the Top Fourty under 40 aligns with the increasing impact of local innovation on the global digital stage.
As Kenya continues to make strides in the digital landscape, individuals like Maina and agencies like Suss Digital Africa play a pivotal role in shaping the industry’s future, bringing innovation, creativity, and recognition on both national and global scales.
“Our journey does not end here as we remain committed to continually develop media and marketing technologies from Kenya that set new standards worldwide. Let’s continue pushing boundaries and shaping the future of digital and social media in Africa and beyond. Innovation serves as our compass while excellence remains our destination.”
Suss Ads recently partnered with 1Stop Translations, a premier provider of translation and localization services, with a common goal of supporting iGaming, sportsbook, and online casino companies that are interested in expanding into the African market. 1Stop Translations and Suss Ads joined forces through a collaborative partnership; offering new entrants a seamless entry into the African iGaming landscape.
The establishment of Suss Ads was a calculated decision to close the gap and build an ecosystem of digital advertising specifically for the African market, not only a reaction to a market necessity. The platform is on pace to transform advertising in the future with its creative approach, benefiting both consumers and brands.
About Suss Digital Africa; Founded in 2021, the award-winning marketing and technology Services Company is revolutionizing the way brands enhance their digital footprint in Africa. An integrated Digital marketing and Communication platform coupled with Pan African corporate intelligence uses tech to create ad campaigns for tailored and data-driven advertising solutions. [www.suss.co.ke]
Shows
See AllAM Live
AM Live is NTV's morning current affairs show that sets the agenda for the day with insightful panels every weekday.
Business Redefined
Business Redefined is Kenya’s premier thought leadership platform for unpacking matters regarding economic and finance policy as well demystifying complex developments in the region’s capital markets.
Comedies
A collection of our premium content. Diam curabitur vehicula A collection of our premium content. Diam curabitur vehicula
Entertainment
A collection of our premium content. Diam curabitur vehicula A collection of our premium content. Diam curabitur vehicula
Full Episodes
A collection of our premium content. Diam curabitur vehicula A collection of our premium content. Diam curabitur vehicula
Gumzo La Sato
Gumzo La Sato is a live social issues show that aims to create awareness about issues affecting the larger society. The discussions range from Parenting, Marital bliss and struggles, Oppression, violence, and all matters of the Heart.
Health Diary
Health Diary is a weekly show that highlights different types of diseases/conditions and seeks ways to prevent, treat/manage them. The show debunks this through real life stories and also feature specialists in different fields, to offer medical advice on the same.
Letter To My Younger Self
Letter To My Younger Self is a podcast where guests get to write a letter to their younger self, from which Maxine formulates questions to ask them during the hour-long show.
Nation Reports
Nation Reports is a weekly podcast offers an opportunity for listeners to interact with various reporters and journey with them as they unravel the biggest most emotive stories.
One Health Lens Podcast
Discussing health matters and human stories from Kenya and across Africa. We talk big picture from people to policy, ecosystems, and everything in between. Follow us on LinkedIn: https://www.linkedin.com/company/onehealthlens
Paradise Lost
Paradise Lost peeks through the story of Louis Otieno, the times, and everything in between.
Speaking of GEN Z
Speaking of Gen Z brings you entertaining but meaningful conversations about a generation that is trying to navigate through adulthood. Join hosts Michelle, Jackie and Esther as they unravel all things Gen Z.
Sport On
Sport-On is a 30-minute sports magazine show on NTV and 3 hours on NATION FM. The show seeks to give the sports “fanatics” and “funatics” comprehensive and in-depth coverage of sports both locally and internationally.
Tech-over
The extent of technological growth is beyond mere acknowledgment; it has seamlessly integrated into our daily existence. A few years ago, the notion of paying electricity bills through mobile money or recharging with 'tokens' in Kenya seemed inconceivable. Online product sales were considered distant, and artificial intelligence is rapidly reshaping various facets of our lives. Amidst these technological leaps, those with a solid understanding of tech can navigate challenges, seize opportunities, and build a sustainable livelihood. Tech over Show aims to be the platform facilitating discussions among thought leaders, innovators, tech companies, and the government, addressing challenges and opportunities in Kenya's thriving tech industry.
Thamani
Thamani is a business show which is dedicated to emerging issues regarding micro, small and medium size businesses.
The Politalk podcast
This is The Politalk podcast. Here we look into the ins and outs of everything Kenyan politics. We pull no punches and have no reason to sugarcoat anything that matters to Kenyans.
The Trend
A two-hour-long live show that airs on Fridays. The show focuses on what is current in the entertainment industry, controversial and popular across all media platforms targeting those aged between 25 and 35 years.
The trend podcast
The trend podcast highlights and captures the best of banter from #TTTT segment that airs every Friday on NTV. It's the TTTT EXTRA
The Wicked Edition
The Wicked Edition with Dr. King’ori seeks to address serious issues through humour and relatable wit. It is a two-part half hour show filmed in front of a live audience
Trending
A collection of our premium content. Diam curabitur vehicula A collection of our premium content. Diam curabitur vehicula
Twende
Twende is a travel show that highlights beautiful, unique, diverse locations, people, and cultures. The show offers fresh perspectives on familiar locations and memorable experiences in new ones.
Unscripted
This Saturday evening lifestyle show lets viewers share their stories and life experiences as openly & honestly for the purpose of shifting the culture of silence.
VIP Access
VIP ACCESS is Anyiko Owoko’s YouTube and podcast show on Music and Culture dedicated to promoting Africa’s most promising talent and creatives. This podcast grants you VIP access into timeless interviews while providing a platform for rising as well as established artists across the continent. Since launching in 2018, Anyiko has interviewed over 70 African music stars.
WADR
This weekly news show aims to have all sides of debate but not be constrained by it, listen to main voices in the contest but not allow them to hold the viewers hostage, entertain debate but allow push back with all due respect.
When death do us part
In this podcast, three widowers openly speak about the process of grief, how they found themselves exposed to the emotional turmoil of losing their wives, and how society still does not know how to deal with them.
Your World
Your World is a health, wellness and variety show. It provides a platform for audiences and experts to share their experiences on how to improve or manage health issues, across Kenya and the Africa region.