Opera Partners with Safaricom to Launch Free Data Campaign in Ethiopia
Opera, a leading global web innovator, has partnered with the Kenyan telecommunications company Safaricom to launch a free data campaign in Ethiopia. The campaign will provide Opera users with up to 50 MB of free browsing every day when using Opera Mini or Opera for Android on the Safaricom network.
The campaign is part of Opera’s Africa First strategy, which aims to bring more people online and offer them the fastest and most reliable internet connection possible. Opera has already facilitated nearly 40 million people across five countries to benefit from up to 3 GB of free browsing each month through its free data campaigns.
“Ethiopia is a large and growing country in which we see a great deal of potential,” said Jørgen Arnesen, EVP Mobile at Opera. “But at this point, the internet penetration rate is only around 16.7 per cent nationwide. So we’re excited to join forces with long-time partner Safaricom to help expand Ethiopia’s digital economy.”
The free data campaign is accessible through Opera’s mobile browsers Opera Mini and Opera for Android. Opera Mini has a user base of nearly 100 million people across Africa, largely due to its unique Data Compression technology that helps users save up to 90% of data while browsing. Opera Mini also supports offline file sharing and has a built-in ad blocker, making it a secure, flexible, and speedy option for users seeking to save as much data as possible.
The campaign is a major boost for internet access in Ethiopia, where the average monthly income is just $1,200. The free data will allow more people to access educational resources, connect with loved ones, and start businesses online.
“We are committed to providing our customers with the best possible experience, and this partnership with Opera is a great example of that,” said Peter Ndegwa, CEO of Safaricom. “We believe that this initiative will help to bridge the digital divide in Ethiopia and make it easier for people to connect with the world around them.”
The free data campaign is valid for the latest versions of Opera Mini and Opera for Android. To sign up, users simply need to download the Opera browser and create an account. The campaign will run until December 31, 2023.
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