Kenya government signs deal with CNN to support investment push
Kenya Investment Authority has sealed a deal with CNN to get support in positioning Kenya as an attractive investment destination
Investment opportunities in Kenya will be highlighted across the globe, thanks to partnerships signed.
Kenya Investment Authority Acting CEO June Chepkemei said the Ministry of Investment, Trade and Industry has brokered partnerships to support the positioning of Kenya as an investment hub and a gateway to Africa.
As part of the deal, the government will support the capacity building of local media stations to highlight investment focused Kenyan stories to the world, to stimulate investor interest and commitment to the Kenyan market.
“We want through other partners to train Kenyan media to tell the immense investment opportunities within our borders. In addition, the training, we will also focus on regularly updating the Kenyan media with bankable investment opportunities within the country, for journalists,” the Kenya Investment Authority Acting CEO said.
She noted that Kenya will also work with other international partners to highlight and promote investment opportunities in the country.
Even though the Kenya Kwanza government has negotiated and sealed several investment and business deals, especially with foreign investors, they are seldom highlighted in the media, hence the deal.
She said the government is keen on changing the poverty narrative pushed by some international media organizations to a framing focused on the business opportunities within the country, which will benefit both the investors as well as the Kenyan populace.
In addition, Chepkemei said there are several Kenyans who invest outside the country due to lack of information on the bankable investment opportunities within Kenya.
She said such investments could be crucial in growing business locally that would help create jobs and grow the income of the investors as well as wealth for the county.
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