Five Kenyan start-ups selected for Google Accelerator Program

Women Founders Africa Programme has selected five Kenyan startups to be part of the inaugural Google for Startups Accelerator program aimed at empowering and supporting women founders across the continent.

The 12-week program provides adequate and relevant resources and opportunities to help these startups succeed. 

The Kenyan startups selected for the program include eWaka, Farmer Lifeline, MosMos, Gobeba, and Zydii. They are among the 15 startups selected across Africa for the project. 

According to Folarin Aiayegbusi, the head of the startup ecosystem for Africa at Google, investing in women founders across Africa is critical for economic empowerment that will create jobs for the growing African youth population.

He added that promoting gender equality and driving economic growth in Africa is crucial for elevating the participation and leadership of women in the entrepreneurship ecosystem. 

“Elevating the participation and leadership of women in the entrepreneurship ecosystem is a critical factor in promoting gender equality and driving economic growth in Africa,” Aiayegbusi said. 

All selected participants will receive access to Google’s products, mentoring from industry experts, resources, tools, and technology. Furthermore, they will gain networking opportunities with investors to support the growth of their startups. 

The program will include one boot camp per month. When Google called for applications in February 2023, all applicants were required to have a working product or service, a viable business model, and a working team. 

From Nigeria, Alajo App, Maxibuy, and Tyms Africa were selected for the project while in Rwanda, Hepta Pay and Smart Ikigega will join the program. Others entrants are Afriwell Health (Congo), Jenn HR (South Africa), Mipango (Tanzania), Suitch (Cameroon), and Kola Market (Ghana). 

“We are thrilled to announce the selected startups for the inaugural class of our Google for Startups Accelerator Africa: Women Founders Cohort. These women are tackling some of Africa’s most pressing challenges, and we’re excited to support them as they build the future,” Aiayegbusi said. 

The Kenyan startups that made the cut for the program are excited about the opportunity to learn and grow their businesses. 

“We are proud to have been selected to participate in the inaugural Google for Startups Accelerator Africa: Women Founders Cohort. This program is an excellent opportunity for us to connect with other African startups and learn from industry experts,” said the team at Farmer Lifeline. 

The selected startups have proven that they have a working product or service, a viable business model, and a working team, and they are ready to take their businesses to the next level with the support of the program. 


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