FIFA launches $60 ticket tier amid criticism of 2026 World Cup pricing
FIFA introduced on Tuesday a small number of $60 “Supporter Entry Tier” tickets, aiming to make next year’s World Cup more affordable for fans of qualified teams.
Football’s governing body said that the discounted tickets would cover all 104 matches of the tournament, including the final.
The cheaper tickets will make up 10% of Participating Member Associations’ (PMAs) allocations.
The PMAs, which represent competing national teams and manage dedicated fan ticket programmes, will handle the ticket allocation process.
They will also define their own criteria to prioritise tickets for “loyal fans” closely connected to their national teams.
“In total, half of each PMA’s ticket allocation will fall within the most affordable categories: 40% under the Supporter Value Tier and 10% under the new Supporter Entry Tier,” FIFA said in a statement.
“The remaining allocation will be split evenly between the Supporter Standard Tier and the Supporter Premier Tier,” it added.
Fans who apply through PMA ticketing programmes and whose teams fail to progress to the knockout stage will have administrative fees waived for refund requests.
The announcement comes amid growing scrutiny of ticket pricing ahead of the 2026 tournament, set to take place from June 11 to July 19 across Canada, Mexico, and the United States.
Last week, Football Supporters Europe (FSE) accused FIFA of imposing “extortionate” ticket prices that could prevent average fans from attending the event.
‘STEP IN THE RIGHT DIRECTION’
FSE director Ronan Evain told Reuters on Tuesday that while the new pricing was a step in the right direction it was “clearly not sufficient”.
He noted that following a team to the final would cost $480 under category four, but jumps to $6,900 for category three, meaning one fan “sitting in the same section” as another could pay 15 times more.
Evain also said there was a lack of transparency around ticket distribution.
“FIFA doesn’t provide any guidelines or obligations for the PMAs. They have the freedom to choose how they distribute the tickets,” he said.
According to the BBC, this will mean about 400 of the cheaper tickets will be available for England and Scotland in their group games, yet Evain said that most PMAs don’t disclose the number of tickets.
FIFA said in its statement on Tuesday that PMAs were requested to ensure that these cheaper tickets were “specifically allocated to loyal fans who are closely connected to their national teams”.
Evain also raised concerns about accessibility for fans with disabilities. “The cheapest they can get all the way to the final is $7,000 and they also must pay full price for companion seats, meaning that following a team to the final could cost $14,000,” he said.
Reuters has put Evain’s points to FIFA for comment.
Despite the backlash, FIFA reported strong interest in the sale’s third phase draw, which began on December 11 and will remain open until January 13, driven by the release of match schedules, venues and kick-off times.
Shows
See AllAM Live
AM Live is NTV's morning current affairs show that sets the agenda for the day with insightful panels every weekday.
Business Redefined
Business Redefined is Kenya’s premier thought leadership platform for unpacking matters regarding economic and finance policy as well demystifying complex developments in the region’s capital markets.
Comedies
A collection of our premium content. Diam curabitur vehicula A collection of our premium content. Diam curabitur vehicula
Creatives & Coins Podcast
A podcast that dives deep into the vibrant and rapidly evolving digital creative economy in Kenya. This show explores the lives, challenges, and triumphs of individuals who are successfully navigating the gig and creative economies. From digital artists and content creators to freelance writers and tech entrepreneurs, we spotlight the voices that are shaping the future of work in Kenya.
Documentaries
A collection of our premium content. Diam curabitur vehicula A collection of our premium content. Diam curabitur vehicula
Entertainment
A collection of our premium content. Diam curabitur vehicula A collection of our premium content. Diam curabitur vehicula
Fixing The Nation
Fixing the Nation is a bold and groundbreaking show that will take an unflinching look at challenges facing the Kenyan society and the solutions that can move us forward. It is anchored by respected journalists Eric Lattif, Janet Mbugua, and Mariam Bishar. Podcast created by: Nation FM
Fixing the Nation
Fixing the Nation is a bold and groundbreaking show that will take an unflinching look at challenges facing the Kenyan society and the solutions that can move us forward. It is anchored by respected journalists Eric Lattif, Janet Mbugua, and Mariam Bishar
Full Episodes
A collection of our premium content. Diam curabitur vehicula A collection of our premium content. Diam curabitur vehicula
Gumzo La Sato
Gumzo La Sato is a live social issues show that aims to create awareness about issues affecting the larger society. The discussions range from Parenting, Marital bliss and struggles, Oppression, violence, and all matters of the Heart.
Health Diary
Health Diary is a weekly show that highlights different types of diseases/conditions and seeks ways to prevent, treat/manage them. The show debunks this through real life stories and also feature specialists in different fields, to offer medical advice on the same.
Letter To My Younger Self
Letter To My Younger Self is a podcast where guests get to write a letter to their younger self, from which Maxine formulates questions to ask them during the hour-long show.
Nation Reports
Nation Reports is a weekly podcast offers an opportunity for listeners to interact with various reporters and journey with them as they unravel the biggest most emotive stories.
One Health Lens Podcast
Discussing health matters and human stories from Kenya and across Africa. We talk big picture from people to policy, ecosystems, and everything in between. Follow us on LinkedIn: https://www.linkedin.com/company/onehealthlens
Paradise Lost
Paradise Lost peeks through the story of Louis Otieno, the times, and everything in between.
Primetime
A collection of our premium content. Diam curabitur vehicula A collection of our premium content. Diam curabitur vehicula
Speaking of GEN Z
Speaking of Gen Z brings you entertaining but meaningful conversations about a generation that is trying to navigate through adulthood. Join hosts Michelle, Jackie and Esther as they unravel all things Gen Z.
Sport On
Sport-On is a 30-minute sports magazine show on NTV and 3 hours on NATION FM. The show seeks to give the sports “fanatics” and “funatics” comprehensive and in-depth coverage of sports both locally and internationally.
Tech-over
The extent of technological growth is beyond mere acknowledgment; it has seamlessly integrated into our daily existence. A few years ago, the notion of paying electricity bills through mobile money or recharging with 'tokens' in Kenya seemed inconceivable. Online product sales were considered distant, and artificial intelligence is rapidly reshaping various facets of our lives. Amidst these technological leaps, those with a solid understanding of tech can navigate challenges, seize opportunities, and build a sustainable livelihood. Tech over Show aims to be the platform facilitating discussions among thought leaders, innovators, tech companies, and the government, addressing challenges and opportunities in Kenya's thriving tech industry.
Thamani
Thamani is a business show which is dedicated to emerging issues regarding micro, small and medium size businesses.
The Politalk podcast
This is The Politalk podcast. Here we look into the ins and outs of everything Kenyan politics. We pull no punches and have no reason to sugarcoat anything that matters to Kenyans.
The Trend
A two-hour-long live show that airs on Fridays. The show focuses on what is current in the entertainment industry, controversial and popular across all media platforms targeting those aged between 25 and 35 years.
The trend podcast
The trend podcast highlights and captures the best of banter from #TTTT segment that airs every Friday on NTV. It's the TTTT EXTRA
The Wicked Edition
The Wicked Edition with Dr. King’ori seeks to address serious issues through humour and relatable wit. It is a two-part half hour show filmed in front of a live audience
Trending
A collection of our premium content. Diam curabitur vehicula A collection of our premium content. Diam curabitur vehicula
Twende
Twende is a travel show that highlights beautiful, unique, diverse locations, people, and cultures. The show offers fresh perspectives on familiar locations and memorable experiences in new ones.
Unscripted
This Saturday evening lifestyle show lets viewers share their stories and life experiences as openly & honestly for the purpose of shifting the culture of silence.
VIP Access
VIP ACCESS is Anyiko Owoko’s YouTube and podcast show on Music and Culture dedicated to promoting Africa’s most promising talent and creatives. This podcast grants you VIP access into timeless interviews while providing a platform for rising as well as established artists across the continent. Since launching in 2018, Anyiko has interviewed over 70 African music stars.
WADR
This weekly news show aims to have all sides of debate but not be constrained by it, listen to main voices in the contest but not allow them to hold the viewers hostage, entertain debate but allow push back with all due respect.
When death do us part
In this podcast, three widowers openly speak about the process of grief, how they found themselves exposed to the emotional turmoil of losing their wives, and how society still does not know how to deal with them.
Your World
Your World is a health, wellness and variety show. It provides a platform for audiences and experts to share their experiences on how to improve or manage health issues, across Kenya and the Africa region.