March 23, 2023, will forever be a day to be remembered as the day that the Era of Data Revolution started in Kenya. Dentsu Kenya launched M1 Wave 2. M1 is a people-based platform that has completely re-engineered the way the industry undertakes media planning and buying.
M1 is designed to help businesses reach real people at scale. It creates a space to leverage insights on a person and their passion points to tailor their ad or content experience while optimizing activations for effectiveness, efficiency and brand safety.
Dentsu is the first agency in Kenya to develop a true people-based advertising solution for businesses. Moving to people-based marketing allows for delivery of more effective marketing and greater value for businesses.
This eliminates assumptions when it comes to understanding audiences to deliver successful campaigns across brands. M1 allows businesses and brands who have access to it understand the various touch points for the audience segments which supports ecosystem planning to drive consistency for campaign objectives.
With the additional layers on understanding behaviours and mindsets, Dentsu can position media strategies better and stronger and be more relevant and meaningful for audiences.
With evolving consumption habits, Dentsu will stay ahead and be effective in offering media solutions. This not only guarantees quality audiences but also guarantees businesses that their budgets are being utilized effectively to deliver commercial excellence in delivering their business KPIs. Out of home advertising remains to be a space with endless possibilities.
M1 is a game changer in Out Of Home planning. Out-of-home advertising triggers the search. M1 has data that gives insights on audiences’ moods, reactions, thoughts, and feelings when they are out of home.
Combining these insights with technology and creative thinking, Dentsu has been, and will continue to deliver personalised audience experiences and visibility opportunities that emotionally connects with them increasing conversion opportunities that drive overall value to businesses. Dentsu Kenya invites you to explore more with M1 as they continue to deliver exciting insights and solutions as well as award-winning innovations.
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