The International Federation of the Phonographic Industry (IFPI) Regional Director for Sub-Saharan Africa, Angela Ndambuki, has been honored at the Pacesetters Awards in Kampala, Uganda.
Ndambuki received the award in the category of Enabling Business Growth Technologically, recognizing her efforts in the recording industry in Sub-Saharan Africa and East Africa.
This included the introduction of the International Standard Recording Code (ISRC) in the region, which is used to identify sound recordings and music videos. Since the establishment of the ISRC administration, IFPI has started allocating ISRC prefix codes to record producers across the region as well as spearheaded partnerships with governments and rights holders.
“The fact that the awards have recognized the efforts and contributions we’ve made in the recording industry in Sub-Saharan Africa, is indeed a monumental step in the right direction in terms of appreciating that music is business,” Angela Ndambuki remarked in her acceptance speech.
“We believe that the establishment of ISRC administration in the region is an opportunity for the region’s recorded music industry to have a sustainable data management model, improve its mapping of the industry, and consequently register greater value,” she added.
The award comes at a time when the African music industry is on the rise and has started to impact the global music industry with new genres, such as Afrobeats and Amapiano.
Ndambuki is also the Chairperson of the Intellectual Property Committee at the Kenya National Chamber of Commerce & Industry and a Director at the Kenya Association of Music Producers.
She is also the former CEO of Kenya National Chamber of Commerce & Industry and Performers Rights Society of Kenya (PRISK).
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