Competition & Job Creation | Business Redefined

In 2024, out of the total 782,300 new jobs reported to have been created in Kenya, 90.0% were in the informal segment of the economy, up from 84.0% in 2014. Business Redefined kicks off 2026 with a look at the critical question of jobs & the role of pro-competitive reforms in catalysing employment creation in the country. Drawing from a joint study between the World Bank & the Competition Authority (CAK, Kenya), we explore possible interventions in key sectors (electricity, transport, telco & fertilizer distribution) & what impact they could have on job creation.  
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