Reset in Kenya's Hospitality | Business Redefined
Kenya's inbound tourism earnings closed 2024 at Kes 452.20 billion, up 19.8% y/y, as international arrivals grew to 2.39 million.
As holiday & leisure & business & conferencing top the allure of the Kenyan market accounting for 44.2% & 26.9% of 2024's arrivals, respectively, the competitive landscape in the hospitality industry is navigating a shake up with top tier players introducing mid-market offerings to cater to the needs of squeezed wallets & demands for accommodative price points amidst growing supply. A look at the state of the hospitality industry, the COVID19 hangover & emerging trends.
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